Commercial Defamation & False Reviews

Commercial defamation refers to a business operator fabricating or disseminating false or misleading information that damages a competitor’s business reputation or the business reputation attaching to its products; it is most often seen in livestream selling by influencers, false “reviews” and comparative marketing. This topic maps the line between such conduct and legitimate criticism, the time window for preserving evidence, forum-selection strategy and approaches to quantifying loss, setting out workable enforcement routes.